TARGET AUDIENCE
Hispanic Families in Katy
Our target audience is the fast-growing population of Hispanic households in South West Houston (Katy/Fulshear area). More specifically, the magazine appeals to Hispanic women and couples aged between 30 and 45 years old, parenting children of school age and adolescents. These families are the vast majority of the population in Katy. Highly Educated, High Median Income Households The Economic Development Council of the Katy Area projects a population of 337,614 in 2018, continuing the trend of dramatic growth that started in 1990. With a highly educated population (47% have bachelor’s degree), and a high median income of $96,866, the area is a promising land for businesses, especially those fulfilling the needs of families with children. |
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